Renowned South Australian fashion designers are set to launch into India after showcasing their labels during a State Government led trade mission.
Minister for Investment and Trade Martin Hamilton-Smith said leading South Australian designs were displayed during fashion parades in Mumbai and Delhi and a static display in Jaipur.
Designers included Liza Emanuele, couture+love+madness, Simmone Standing The Label, Scott & Scarce and Lotus by Chloe.
“South Australia is fortunate to have impressive talent emerging from the local fashion industry,” Mr Hamilton-Smith said.
“We are exposing the South Australian fashion industry to the world.
“Through State Government led trade missions our fashion industry is fast becoming a unique selling point for the state,” Mr Hamilton-Smith said.
The fashion parades were directed by fashion designer Cristina Tridente and Mumbai based, Adelaide born designer Chloe Papazahariakis.
Ms Tridente was a semi-finalist for the 2015 Young Achiever Award, directed the Adelaide Fashion Festival for the past 4 years and launched her label couture+love+madness in 2011.
“It was a fantastic opportunity to bring a taste of the South Australian fashion industry to India,” Ms Tridente said.
“Working with local models from a variety of agencies, five South Australian labels were showcased on an international scale, the first of its type for our local designers.
“Local model Yoshika Verma also showcased South Australian labels during a photo-shoot on the streets on Mumbai, creating an east meets west fusion.
“Our fashion parades were warmly received and Indian companies are lining up to discuss opportunities to manufacture and distribute South Australian labels throughout India.
“There is also significant potential in the fashion education sector. After visiting local academies with TAFE SA Business Development Manager Cathie Brown, I identified potential for student collaboration and exchanges.
“South Australia’s TAFE offers an Advanced Diploma of Applied Fashion Design and Technology, which continues to attract international students.”
Mr Hamilton-Smith said although India is already South Australia’s third largest export market, worth more than $800 million – it has significant growth potential in services and premium products.
“The State Government’s largest ever trade mission to India included a broad range of export sectors including food and wine, arts, education, health, mining, resources and tourism,” Mr Hamilton-Smith said.
“South Australian businesses are using the contacts made in India to attract investment, export their premium products and services and drive job growth in this state.”